Whether you are gearing up for your organization's next big fundraiser or you're in charge of marketing for your church's annual prayer breakfast, no matter what the event, you'll need to get the word out. Here are four effective ways to promote your upcoming event:
Social media seems to have taken over the world, and for good reason. Not only is it a great way for people to stay connected, it's a great tool for getting the word out about your upcoming event. Most businesses, organizations, and even churches have their own website and social media accounts these days, and you'll definitely want to incorporate these when it comes to promoting your next event.
Just because you're all over the place on the Internet doesn't mean you want to forget to utilize more traditional means of marketing, such as direct mail. One of the most effective types of direct mail is postcards. Not only are postcards effective, they are relatively inexpensive to get printed. When it comes to postcard printing, you can get 5,000 postcards printed for less than $200. Besides being inexpensive to print, postcards have a 94% read-through ratio.
If you have plenty of time before your next event, you may want to line up a few speaking gigs, which is a great way to reach a lot of people at the same time. Here are some great places and opportunities for possible speaking opportunities:
- Local service clubs such as the Lions Club or the Chamber of Commerce
- Educational institutions
- Vendor shows
- Trade association meetings and events
- Business networking luncheons
You can also check with your local library and area special interest groups that might be in need of speakers. During your presentation, you can invite those in attendance to take part in your fundraiser or come to your upcoming event.
If you are trying to think outside the box, you may want to take advantage of something called guerilla marketing, which is just another way of saying unconventional marketing tactics. Besides being more creative than traditional marketing strategies, they usually cost less as well. One example of guerrilla marketing is to advertise your upcoming event using sidewalk chalk in an outdoor area with a lot of foot traffic (of course you'll need to ask permission, first).
Whether you choose to use social media, postcards, speaking opportunities, guerilla marketing, or all four, you are sure to be effective when it comes to promoting your upcoming event. Contact a company like Inkslinger's Inc for more information and assistance.