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3 Basic Tenets Of Successful Flyer Design

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In a world of digital marketing and electronic communication, you may think that there is no place for printed advertising. This simply isn't true. Flyers can be an effective marketing tool for companies that don't want to spend a lot of money on more traditional advertising methods.

The success of your flyers will depend, in large part, on the effectiveness of your design. Dedicate sufficient time to the design phase so that you can maximize the benefit of your next round of flyers.

1. Focus on Brand Recognition

The easiest way to ensure that your flyers grab the attention of passing consumers is to incorporate brand recognition into your flyer design. Your company's logo and marketing message should be prominent features in every flyer that your company puts out.

Even if you plan to print your flyers in black and white, make sure that your logo is in color. This will preserve the continuity of your marketing efforts and improve brand recognition among your target audience in the future.

2. Use a Quality Paper

The type of paper that you print your flyers on is another factor that can influence the success of your advertising efforts. Your paper choice should be based on the overall effect you are trying to create with your flyers. A glossy paper projects a more professional image, while a matte paper gives a softer and more personal vibe.

Consider the overall tone of your company and the products that you offer to determine which paper finish will best coincide with your long-term goals. Regardless of the paper finish, use a heavier paper that is durable enough to maintain its integrity when put into a purse, briefcase, or bag.

3. Bigger Is Better

A flyer can be printed in any size that you desire. Some companies opt to use small flyers in an effort to reduce costs, but these smaller flyers may not have the same level of impact as a larger flyer. You should live by the adage that bigger is better when it comes to flyer size.

Use a full, letter-sized sheet of paper for each flyer. This will give you enough space to fully display your design in detail. Consumers will have no trouble reading the information on the flyer if you use a full sheet of paper. Instead of reducing flyer size to save money, print your flyers in bulk to cut costs.

For more information, call a flyer printing service.