If your business produces or ships physical goods, you'll need to work with a custom label printer. Using custom labels provides branding opportunities while also ensuring your company appears professional to consumers. However, working with a commercial printer may be intimidating if you haven't done so before.
Every printer's process is a little different, and every customer has unique needs, but you can expect a few things when you're ready to create your labels. Here are three ways you can expect your printing partner to help you produce the perfect labels for your products.
1. Design Assistance (If You Need It)
Many printers provide additional services that can help you refine your business label. These services might include editing or even design work. Before deciding on a partner for your labeling, you'll need to understand your own goals. Will you design your label entirely independently, or do you want to provide a rough plan for a professional to complete?
Discuss your needs with your printing service before you're ready to start work on your first label batch. Even if you intend to handle the design yourself, your printer can still offer feedback and make suggestions. At a minimum, they should help you refine your design so that it works best on their particular printing hardware.
2. Options and Styles
There are a dizzying array of options for printing labels, from matte black & white to high-intensity color with a glossy finish. It's okay if you aren't quite sure what you want for your brand. Your printer can provide you with a list of their options, along with the pros and cons of each. You can use this information to decide on the best label style for your needs.
If you're working with a printer who has expertise in your particular industry, they can also help you understand which label options might be best for your specific products. This type of insider information can be helpful since styles that work for one product may be less effective for others.
3. Long-Term Support
On-going support and communication are critical in any business relationship. Even the best printers occasionally run into trouble with print runs, so you should expect your partner to work with you to resolve issues as necessary. Likewise, they should be flexible enough to accommodate design changes for future printing runs.
Your labels are often the first thing your customers see, so working with an experienced, flexible, and reliable printing partner is essential to maintaining your brand's image. Now that you know what to expect from a good printing company, you can start to develop a relationship to help your business grow for years to come. Keep these tips in mind when looking for commercial printing services near you.